The real estate market has changed.  Inputing the home on the Mulitiple Listing Service and putting a For Sale sign in the yard is not enough these days.  Selling a home is all about exposure.  On average it is taking 60-90 days and sometimes longer in this market to get an acceptable offer. 

First of all, I will meet with you to determine your home's value based on recent comparable sales.  I regularly work with a local Home Staging company and together we can give you furniture and staging tips as well as landcaping ideas to help with "curb appeal" in order to get top dollar for your home. 

A comprehensive marketing plan is imperative in today's buyer's market.  Exposure to all people in all places.  You never know who might be interested in buying your home.  It is important that we sit down together and go over what is involved in the marketing of your home.  My marketing plan, along with Willis Allen's advertising will bring increased exposure to your home. 

Traditional Marketing

1. Input Listing on MLS, For Sale sign in yard.  Flyers in box for drive-by's
2. "Just Listed" postcard to surrounding neighborhood and my existing mailing list
3. Broker Caravan for area agents
4. Open houses as determined by owner and agent

Print Advertising

1. Automatically run in the Union Tribune front page "Hot Properties" for new listings
2. Union Tribune full page Weekly Ads-periodically, depending on space available   
3. Willis Allen Collection Book-30,000 circulation
4. Adverising menu-includes The Wall Street Journal , RSF News, NY Times, etc
5. The Village News Bi-weekly  

Enhanced Internet Marketing

1. Professional Virtual Tour of property to be uploaded onto Willis Allen Website as well as my personal site
2. Enhanced Realtor.com member with featured listings and additional picture capabilities
3. Automatic feeds to variety of realtor websites.
4. Email internet flyer to area agents .

Willis Allen Marketing/Advertising

1. Office "Buyer's Guide" distributed quarterly to The Village News and Orange County Register and L.A. times!
2. Corporate Affiliations with Luxury Portfolio, Luxury Real Estate, Regents-Automatic feed for homes $1,000,000+ get your home in front of serious luxury buyers!

Weekly Review of Results. Either in-person or over the phone, I will go over the weekly activity on your property.  I track the daily hits on my website and the amount of time spent on the site, plus I can tell you where they were from--even what state and city looked at your property!  I can even tell you the # of visitors to your home on Realtor.com.  This, along with the # of calls from private parties and agents + feedbacks from showings can help determine how your home is priced and how long it might take to sell.  This information is invaluable in today's market!